Could Your City Use a Healthy Breakfast Franchise? 5 Ways to Know for Sure
If you’re looking into owning a restaurant, have you given any thought to investing in a breakfast franchise like Toastique?
Now that the return to ordinary life is on the horizon, restaurants are anticipated to be in high demand in a post-COVID era. There’s quite possibly never been a better time to open a restaurant, especially if you are part of a franchise system with a proven business model, robust support team, and the recognition and fan base that comes from being part of a national brand.
As a healthy breakfast franchise that is just getting started expanding to new markets in the U.S., Toastique offers prospective Franchise Owners a unique opportunity to help build the brand as a pioneering investor, and to secure a prime location where our gourmet toasts, cold-pressed juices, smoothies, and other locally-sourced menu favorites are sure to be appreciated!
…But we’re getting ahead of ourselves. If you’re just in the early stages of realizing your dream to open a restaurant, there are a few things you should look at while deciding what type of restaurant to start. For example, we may be biased here, but we can’t think of a place in the country that doesn’t love a delicious breakfast!
Let’s dive into 5 signs that your city could use a healthy breakfast franchise like Toastique!
Obviously, a healthy breakfast spot needs a health-conscious community to patronize it. Toastique’s unique offering of gourmet toast creations will appeal to anyone looking for a meal that is wholesome, convenient, and not found at just any fast-casual restaurant.
Add in our all-natural smoothies, cold-pressed juices, and açaí bowls, and you’ve got a unique menu designed to make anyone seeking healthy alternatives to fast-food breakfasts swoon!
How do you find a health-conscious community? Look at things like walkability, for example. Walkscore.com scored the top 20 most walkable cities in the U.S., ranking bustling downtowns like San Francisco, Portland, and Denver high on the list. We find that our Toastique locations thrive in places with moderate to heavy foot traffic, which allows passers-by to see our mouthwatering creations for themselves as guests enjoy them at our outdoor patio tables. Seems that suddenly everyone gets a little breakfast FOMO when they come face-to-face with an amazing gourmet toast on their walk to work!
Some other notable indicators of health-conscious communities are places with bodies of water nearby (even a lake or stream if not an ocean). While the ‘downtown’ areas tend to have a more metropolitan structure (concrete jungle, anyone?) – they also tend to include natural settings to counter-balance the effect. Think large parks, hike or bike trails, and yes – beaches.
Toastique prides itself on being unlike other breakfast franchise brands by choosing locations that speak to the values of health-conscious individuals, and have found success in every new breakfast franchise location we’ve opened so far!
Politics (Believe It Or Not)
Big cities tend to attract young and middle-aged liberals who seek to embrace their natural propensity for diversity and change. Inherently, larger cities provide much more variety than small, quiet suburbs or rural areas. There have actually been studies done to determine whether one form of thinking is tangibly “healthier” than another. However, really when it comes down to it, you’re still looking at health-centric cities to find a liberal majority, which is quite the indicator.
Now, that’s not to say that you won’t find wealthy, health-conscious conservative areas that would welcome a healthy breakfast franchise like Toastique. It’s absolutely and most certainly possible. For example, a city like Saratoga Springs, NY has all the earmarks of being a fabulous place for a Toastique, and it’s typically a politically conservative city!
Affordable Business Real Estate
It shouldn’t have to be said, but we all know that the current climate has driven many businesses to shut their doors – especially eateries. But, as they say, every cloud has a silver lining- for those opening new restaurants in 2021, finding an affordable location on a well-trafficked street has never been so cheap in a metro area.
People are going back to work and need to grab a healthy, on-the-go meal on their way in or have lunch. Find yourself an area where there are large businesses nearby and where street-level companies have made the leasing or buying of space more affordable. FortuneBuilders has listed the ten fastest-growing commercial real estate market predictions, and lo-and-behold, several of these fit the rest of this list, too! Health-conscious, close to nature, and so much more.
Toastique’s low overhead and quick buildout costs are a bonus to finding the perfect spot for your spot. Toastique breakfast franchise puts the dream of owning a chic, inviting space to offer healthy and all-natural foods within your reach for an affordable investment that is about a third of the cost of a typical restaurant concept. This low-barrier to entry is what gives you much more room for finding just the perfect spot to open up shop!
Demographics – Age, Gender, Education and More
Toastique’s menu offers Instagram-worthy options, and that’s no joke! So you’re going to want to take note of your city’s demographics regarding things like age and gender, as they relate to the probability of Instagram use. Benchmarking your data research with Instagram demographics will undoubtedly be important when deciding whether your city could use a healthy breakfast franchise.
Did you know that over 500 million accounts view Instagram Stories every day? Did you know that the potential audience reach for advertisers on Instagram (which you should totally be, by the way) is 1.16 billion? Fun fact: a recent poll of users aged 16-64 finds that almost half of Instagram users also use TikTok.
The age demographic that most uses Instagram are 25-34 years old. It’s the most extensive advertising audience, meaning it’s the group that most uses the social media network. Next up, and following very closely are the 18-24 year group. This age group is always searching for their next viral post opportunity means that you should probably consider a city that has a university nearby.
When it comes to gender demographics in the United States, 43% of Instagram’s ad audience identifies as female, and 31% identifies as male. With over 5,700 followers, Toastique has already generated an impressive audience thanks to the naturally-Instagrammable menu items our breakfast franchise offers!
Additional Local Interests and Activities
Aside from being close to nature, with a young, liberal, health-conscious community, what other activities and interests could drive traffic to your healthy breakfast venue?
People who love travel, the music scene (especially park concerts and cafe-style open mic venues), food and drink, fashion, and film also tend to top the list. So think about the city you’re looking into opening up in, and check out the local interest vibe. Is there a spot open next door to a vintage record shop or an exclusive high-end boutique that could benefit from the foot traffic? Ideally, you may want to consider a space near other health-focused restaurants that serve up things like rustic-style whole-grain pizzas or maybe even a holistic vitamins shop!
Own a Breakfast Franchise and TOAST to a Healthy Future!
While finding just the perfect spot to open up a healthy breakfast franchise can feel like a daunting task, the bottom line is that Toastique is, as the name implies, a totally unique take on something that everyone has relied upon for a breakfast/brunch staple. It’s familiar, with a twist. It feels indulgent, like a guilty pleasure, but without any guilt! It’s comfort food gone elaborate and kooky – in a good way – and boy do those photos make the mouth water!
Toastique elevates toast from classic side dish to health-focused power meal, a fresh new take on a beloved favorite. Our customizable gourmet toasts provide guests with a healthy, wholesome, convenient meal option that is never found at any other fast-casual restaurant.
Along with an array of all-natural smoothies, cold-pressed juices, and açaí bowls, Toastique’s unique menu of healthy, grab-and-go meals and snacks makes us truly unlike any other breakfast franchise on earth.